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Abstract

Our country has progress leaps and bounds in connecting the citizens through internet. There has been an upswing in the usage of Digital Media at all the levels by each starta of the society. The Indian securities market also has witnessed a sea change in its operations in last two decades. Initially the investors used to interact with the brokers and they were accessible to people in handful cities. The trading used to happen manually and the instruments used to be in hard copies. There were situations when the allotment used to take 3 to 6 months time after one has applied to the Initial public issue.  Today with the advancement of the digital media the process has become fast and efficient, the brokerage have reduced with more transparency is achieved in the execution of orders. Saving, Securing and trading of shares have improved a lot.

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