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Neuromarketing is the emerging field in marketing which makes use of brain research. Neuromarketing gained very much popularity in academic as well as industrial world. This paper majorly focuses on Neuromarketing as significant and emerging tools in marketing. This study aims to understand influence on traditional form of marketing and influence on consumer behaviour further the research is going on this domain which tries to give deeper understanding on some technical as well as ethical issues in Neuromarketing.

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