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Abstract

The hospitality sector is one of the fast growing and dynamic sectors in India. Of late not only has there been a change in demand and supply trends, but consumer preferences and desires are also changing, which has led to an eruption of innovative management practices. One of the critical issues facing this industry today is that of sustainability. Therefore, many hotel chains, particularly five-star hotels, have incorporated a number of green practices to reduce their carbon footprint, including within their restaurants. This in turn has a considerable effect on consumers’ willingness to pay for their services.

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