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Abstract

Customers are always eager to purchase agricultural products at best prices and relatively fresh products. The involvement of storage houses and large scale distributors is always harmful to end consumer and farmer because these people take much of profits and literally nothing is left for farmer. There is always need of a system where direct selling by farmer is required as end consumer would get fresh agri- product and farmer would be benefitted. The biggest challenge to achieve this is location variation as seller and buyer could be actually far and it is not feasible to reach agreement due to additional transportation cost.In the current research the same has been achieved to relatively a next step as location of seller and buyer is also taken into consideration before reaching to an agreement.

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