Main Article Content
Nowadays, private sector banks are highly concentrating on satisfaction of customers and generating and maintaining better relations with them that lead to loyalty of customers. Customers of private sector banks are satisfied with degree of privacy, safety of transactions, speed of services, accuracy of transactions, behaviour of employees, infrastructure facilities and expertise of employees. Significant difference is there in satisfaction towards private sector banks among demographics of customers. Satisfaction of customers towards private sector banks is moderately, positively and significantly related with their loyalty. In order to enhance satisfaction of customers, private sector bans should be located in places convenient to customers and they must charge rationally for their services.