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In today’s world, people started to pay attention for healthy life style through consumption of natural food products. Developing countries like India are piled with massive opportunities for the adoption of natural farming system which is greatly effective one. Due to increased level of awareness among the civic, the demand for such natural farming outputs have amplified to a greater degree. This study result concluded that the main purpose of preferring and buying natural products is an anticipation and insight of a better and eco- friendly way of production. Consumers those who prefer to buy natural foods are well informed and educated.

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