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Media convergence through the interlinking of computing and other information  technologies, media content, media companies and communication networks have arisen as the result of the evolution and popularisation of the internet as well as the activities, products and services that have emerged in the digital media. The paper discusses the latest impacts of new media vis-a-vis  digitisation on media and entertainment industries. The paper collates information from secondary sources to give an analysis of the impact of new media ecologies on viewership and programming trends. The Over-the-Top (OTT) video segment is a prime example of how digitisation is making a transformative change in the overall media and entertainment industry. The latest trends in OTT industry are discussed in relation to politics of new media economy.

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