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Abstract
Indian market today is overwhelmed by the consumerism, especially following 10 years from economic changes process. It is continuously being changed from an overwhelmingly venders' market to a purchasers' market where practiced decision by the consumers relies upon their awareness level. Consumer rights could be secured in an aggressive economy just when right norms for merchandise and ventures for which one makes installment are guaranteed by advancing a system of establishments and legitimate protection framework. Guaranteeing consumer welfare is the duty of the legislature as each resident of the country is a consumer in one manner or the other. The present paper endeavors a diagnostic, basic and engineered assessment of "consumer protection and Awareness in Rural Market in India in India".