Main Article Content
Abstract
Banks, now a days, are adopting new technological services like plastic cards, PC banking, Electronic Funds Transfer (EFT), Internet banking etc. to approach the maximum customers inspite of having less physical branches (Venkatesan and Kumar, 2007). Plastic cards are one of the innovations through which the customers can make use of banking services just by owning the card issued by bank without restricting themselves in the official banking hours. Plastic cards as the component of e banking have been in use in the country for many years now. However, the card-based usage has picked up only during the last few years. Payment by cards is now becoming a much preferred mode for making retail payments in the country (Report on trend and progress of banking in India 2006-07, RBI). The main objective of the paper is to find out the views of the respondents regarding use of plastic cards in banking. While preparing this paper a sample of 50 respondents was taken from Rohtak city of Haryana. The future of plastic cards is bright in India, as these are becoming popular among customers as well as banks due to their characteristics. Though the results of the study show that use of plastic cards leads the tendency of over-spending in the people and still plastic card is not the most preferred way to pay utilities and travelling bills by majority of respondents. The plastic cards have immense opportunities in a growing economy like India in both urban as well as rural areas. All types of banks whether public, private or foreign are contributing positively towards the development of plastic cards in India.