Main Article Content
Abstract
The aim of present study was to investigate the role of gender in the satisfaction level of restaurant customers. This study was conducted on 100 restaurant customers (50 males and 50 females) of the tri-city (Chandigarh, Panchkula and Mohali). For this purpose, survey questionnaire was prepared and Overall Satisfaction scale (Hasan, 2013) was used to assess the customer satisfaction. Percentage of each response on survey questionnaire was calculated and t-ratio was calculated to find out the difference between male and female customers on overall satisfaction scale. Females were more satisfied in their restaurant experiences as compared to male customers.