Main Article Content
Abstract
Green revolution is the emerging concept in this era. People are now more aware and conscious toward environmental problems and there bad effects. Now people prefer products which are eco -friendly and have no harmful effects to the society. Since globally, there is a cut throat competition. Consequently a businessman and entrepreneur have more options to produce by keeping in mind the satisfaction of customer. An entrepreneur can offer customer more products and services by providing them eco friendly and green products. An entrepreneur by keeping watch on growing needs of green marketing can sustain development and make his survival damn possible in the business world. Green marketing is a business practice that considers the consumer concerns about promoting preservation, and conservation of natural resources. In the modern era of globalization, privatization and liberalization, it has become a challenge to keep the customers as well as consumers in hold and even keep our natural environment safe and that is the biggest need of the time. This paper examines the relevance of Green Marketing in today’s context with special reference to Indian conditions keeping the environmental issues and sustainable development both as key domains for a profitable business generation. The paper is basically a conceptual one in nature.