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The aim of paper is to examine the influence of brand loyalty on purchase intention towards smart phones purchasers in Chennai. Smart phone purchasers in Chennai were selected as a sample for the study. The sample size was fixed at 100 and a structures questionnaire was distributed among those employees. The sampling technique used for collecting the data was convenient sampling. Regression was employed to predict the dependent variable.  The data so collected was analyzed with the help of SPSS software. This result shows that there was a significant relation between the brand loyalty and the purchase intention. It was also reported that brand loyalty was seen to predict purchase intention.

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