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Using a celebrity endorser certainly yield better results compared to non-celebrity endorser in the advertisements to endorse a company’s brand. Virat Kohli had made contract with several brands for more than $100 million in the recent past. Others like Deepika Padukone, Akshay Kumar and others have earned several crores from endorsements alone. They appear in the advertisements with a view that they create positive influence on the consumers’ mind which may lead to purchase of the endorsed product. However, some shops or firms use celebrity’s image in their banners, boards, hoardings without the knowledge of the respective celebrities. This paper analyzes the problems associated with illegal celebrity advertisings and suggests ways to streamline the use of celebrities.

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