Main Article Content
The use of social networks is a valuable tool to support enterprises to increase the chances of purchasing power among the internal and external members of the virtual community. This study suggests, the shopping attitude, it will be a tremendous challenge for the companies to bring perceived ease of use and enjoyment. By the way of improving the argument quality of eWOM, those companies may transit their product and service information spontaneously. The information may be highly useful for the impulse purchasers while they deal with social shopping process.