Main Article Content
Abstract
The main aim of this study was to analysis the effectiveness of OCB on retention of the employees of the BPO sector. The respondents were selected through simple random sampling and the sample size was determined to be 100. Data was collected through questionnaires and analysis was performed using multiple regression. This finding shows that there was a significant relation between the dependent and the independent variable. Findings also reveal that the retention of the BPO sectors’ employees is highly influenced by the OCB.