Main Article Content


The purpose of this paper is consumer evaluation of Free Gift Promotion Scheme with Special Reference to FMCG Products. It focuses to imporve gift promoiton scheme it is extreamly important for the managers to know which demographic characteristics of the respondents should receive greater attention. This study suggest them to decide discrete gift scheme for innovative people who are price conscious. The creation of effective gift schemes, marketers should assure that those gift schemes should bring lot of excitements. Introducing sudden gifts, gift of unexpected level like giving four products for a product can induce the buying intention. Introducing creative display methods with gift related informations such as point of purchase, personalised sales promotions may create a favorable attitude of the consumers to have a greater loyalty.

Article Details