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Abstract

Fast moving consumer good (FMCG) is the 4th largest sector in the Indian economy. This sector has grown from US$ 31.6 billion in 2011 to US$ 52.75 billion in 2017-18. The sector is further expected to grow at a Compound Annual Growth Rate (CAGR) of 27.86 per cent to reach US$ 103.7 billion by 2020. Revenue in the Cosmetics and Personal care products market amounts to US$14,443m in 2018.  The market is expected to grow annually by 7.1% (CAGR 2018-2021).


The Indian consumer is becoming more inclined towards all things natural, organic and herbal when it comes to skin care, personal care and make up and the year 2016 has been a distinct advantage for this industry.


The Indian cosmetics industry encountered numerous herbal brands like Forest Essentials, Biotique, Himalaya Herbals, Blossom Kochhar, VLCC, Dabur, Lotus, Jovees, Kama Ayurveda, Patanjali, Just Herbs, and many more.  Many companies have introduced the herbal products in line of existing to beat competition from above mentioned companies. HUL is one of them.  This paper studies on impact of introduction of herbal products on its financial position.

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