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Abstract

Women have been married to their physical merits; and divorced from their inherent right to exist by their intellectual capacities. They have been used as bait to bring maximum eyeballs to products being advertised or to titillate the lascivious audience of a creepy but beat ball bouncy item number. Women have been simplified and stereotyped as an objet d'art, as a mother; fulfiller of desires, as a prospective love interest, a dream or an obedient daughter. She has also been confined to an image of weakness and an added problem arises when seen in cinema portrayals.

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