Main Article Content
Abstract
The current study had aimed to know the level of truth regarding all the above said issues from the customers themselves and also their perceptions regarding service quality which they are getting from the bank. The main objective of this research was to identify the service quality gap. The sample population of the study consisted of all those who had perceived the services of a private banks in Cuddalore district. The sample population of the study was selected through the method of convenient sampling. For the study purpose, 111 questionnaires were collected. . In this study expectation go above perceptions (negative gap), the client is dissatisfied and there is a problem in the banking service delivered. In this research overall expectation exceeds overall perceptions, and this shows that the client is dissatisfied.