Main Article Content
Abstract
There are various reasons consumer prefer to buy organic products. The consumers prefer organic product due to some of their demographic characteristics. Households with graduates were less likely to buy organic products. The behaviour of a consumer is a complex and diverse field because it tough to judge the consumer behavior in trending market. This study explores the purchase behaviour of consumers in relation to organic products. Individual differences are highlighted, with specific reference to consumption pattern. The objectives all concern factors influencing purchase behaviour and highlight the need to conduct primary research. Questionnaires highlighted purchase behaviours and correlations were found between occupation and health concern. Experiencing the adverse effects of inorganic farming in a dependent agriculture, the concept of organic farming is gaining momentum in India.