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Abstract
Customer is a king of any banking strategies. Without the customers cannot move as well as
function of the banking sectors. The involvement of the Technology Innovative Services (TIS) has
reduced the work burden on the employees as well as customers in the banking sector. The
Information Technology (IT) has been playing a vital role in simplification of the processes in the
DCCBs and its branches with lot of potential benefits arising to the banking sector in the form of
operational efficiency. IT is used in DCCBs and its branches to increasing productivity,
profitability, banks process time, quick services to the customers etc,. TI has a lot of influence on
DCCBs. The success of TI in DCCBs depends upon the TI awareness of customers. They make
very limited use of IS. The customers are also not well awareness in IS. There is no study on the
Innovative Services towards the customers services to DCCBs and its branches.The co-operative
movement in India has a long history of more than one century with more than 5.49 lakhs total
co-operatives, but throughout India have 372 DCCBs. In that we have 23 total numbers of
DCCBs in Tamilnadu we have 749 branches of DCCBs throughout Tamilnadu. DCCBs are
located at the district headquarters or some well-known town of the district. DCCBs and its
branches are not well used IT and its initial stage of innovative services or IT in DCCBs and its
branches. At present most