Main Article Content
Abstract
Rural consumers are conspicuously different from the urban consumers. Therefore it is essential
to understand the distinctive needs of the rural customers and act therefore. Rural people are
becoming more aware and are changing with time. Hence, all efforts should be directed towards
the correct formulation and implementation of marketing strategies to provide maximum value to
the rural consumers. This study focused on marketing mix and essential commodities in rural
areas of Dharmapuri district of Tamilnadu.