Main Article Content
Abstract
Fast Moving Consumer Goods(FMCG) industry plays a significant role in an individual’s everyday life. The industry has a lot more contribute to the country’s GDP. Therefore it is important to trace the changing scenario of consumer behaviour of FMCG industry. A significant part of income is spent on FMCGs all over the globe. The awareness about FMCGs and usage considerably increased due to sales promotion by the companies and the change in the purchase pattern of consumer. Consumers try new products in the market which is non-durable which cost them less. The role of buying behaviour towards FMCGs play vital role in creation of demand for the products.