Main Article Content
Abstract
Automobiles changed the world durin the 20th century. Manufacturing, sales and services of automobiles are the elements of industrial economies. The descriptive research was used, especially to describe the consumer’s perception towards Maruti Suzuki cars in Tirunelveli District. The data for this analysis was collected from both primary and secondary sources. The data collected from the respondents had been tabulated and then subjected to statistical analysis to enable judgments. In this study, the researcher applied the tools of Garrett’s ranking technique, Likert scale, Paired T Test, One way Anova, Regression analysis.