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Abstract

This paper aims to highlight and demonstrate Impact of Communication Skills in Upswing of Print and Electronic Media. Communication is the act of conveying meanings from one group to another through the use of mutually understood signs, symbols, Gestures and semiotic rules. Communication word is derived from Latin word ‘commune’. There are two types of verbal communication and nonverbal. Nonverbal communication describes the processes of conveying a type of information in the form of non-linguistic representations. An example of nonverbal communication includes gestures, body language, facial expressions, eye contact, and how one dress. Nonverbal communication also relates to the intent of a message. Verbal communication is the spoken or written conveyance of a message. Human language can be defined as a system of symbols and the grammars by which the symbols are manipulated.

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