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Abstract
Iconography, a sub-branch of art history deals with the study and interpretation of images. The term ‘Icon’ comes from the Greek word ‘eikon’ meaning “image.” An icon can be a picture, image or any such representation which is culturally associated and mark a prominent space in the society. A cultural icon is characterised through its close proximity to a certain culture and hence, can be identified by norms, values, symbols, ideals and beliefs of a particular group. Cultural icons are the symbolic representations of any religious group or elements of popular/mass culture and therefore, are ubiquitous in nature. It comprises an object or idea with great cultural significance to a wider cultural group. This paper deals with the transition of cultural icons towards a digitized construction of icons and culture. The prime example of which is the advertising mascot used by quite a popular dairy brand – Amul. This celebrated India’s Ad icon is a chubby girl wearing a polka-dotted frock that satirizes the current events and criticizes the loopholes of society through her derisive remarks. A noticeable shift is surely visible in the making of ‘icons’ as a representative symbol with the digitization of platforms of debate and expression and thus, is able to receive tremendous popularity worldwide.