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Abstract
Red is not only a colour but is a language of art and creativity from the dawn of civilization. The aroma of the red colour has the extravaganza of life with its fullest energy. In India art and architecture, variety of application of colour red can be seen as having multiple associations. Consequently, the approach can be seen in the art and architecture, the folk and tribal art practices too. This very genesis of red colour has been adopted in Indian art and advertising too. The symbolic association of red and its religious values which are usually associated with deities and ritualistic performances have been taken as a tool to manipulate the minds of the consumer. In various countries the same symbolic and organic temperaments of red colour have been taken as a semiotic for the coding of physiological approach in the consumer and art lovers. The paper aims to discuss the effective role symbolism of red colour in the creative process and productions. The paper has been based on two major aspects i.e. the approach of art and advertising with the significance of red colours with a special reference to Indian art.