Main Article Content
Abstract
Green marketing is the marketing of products that are presumed to be eco-friendly. Green marketing means re-marketing of products, which are adhere to certain environmental guidelines. Green marketing also known as sustainable marketing is an effort made by any business organization to develop or promote the products which are environmentally safe. Green advertising is a wonder which has created specific significance in the present scenario and has risen in India as well as in different parts of the world and is seen as an essential procedure of encouraging practical advancement. The main aim of this paper is to find out the challenges of green marketing and latest trends of green marketing.