Main Article Content
Abstract
The main purpose of this research is to discover the relationship between price and attitude. A questionnaire survey was conducted to reveal the consumer attitude through price. Two instruments namely Consumer attitude towards eco friendly products and Price of eco friendly products were developed. This research was conducted in Chidambaram. The regressions were performed and data was collected from 100 respondents. The outcomes of the research indicated that only one statement of price did not predict consumer attitude. Rest of the statements exhibited prediction