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Abstract
As social marketing approaches have been shown to have positive impacts on health related problems, they are more likely to have a significant and lasting effect when combined with a mix of additional educative, policy, legislative and intervention measures. Public health practitioners now recognise the value of community-based approaches to social change. For any healthcare programme or project to be successful, community participation is required. This paper highlights how social marketing can be used as an important tool in the delivery of child health care services in India.