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Abstract
Today, India’s healthcare industry is one of the fastest-growing sectors and it is expected to reach $280 billion by 2020. The country is catapulting towards becoming a nation with high-end diagnostic services and tremendous capital investment for advanced diagnostic facilities for its citizens, thanks to the important initiatives introduced by the incumbent government in recent years.
Health insurance is very well established in many countries, but in India it still remains an untapped market. Less than 15% of India’s 1.1 billion people are covered through health insurance. And most of it covers only government employees. At any given point of time, 40 to 50 million people are on medication for major sickness and share of public financing in total health care is just about 1% of GDP. Over 80% of health financing is private financing, much of which is out of pocket payments and not by any pre-payment schemes. Given the health financing and demand scenario, health insurance has a wider scope in present day situation in India. However, it requires careful and significant efforts to tap Indian health insurance market with proper understanding and training. In this respect, from this paper barrier to subscription and willingness to pay has been studied from some district of Haryana.