Main Article Content
Abstract
Electronic marketing is the youngest of the membership growth devices and has grown exponentially since mainstreaming a little more than two decades ago. E marketing created a means of doing business defying time and space. It established speed, information flow and access in buying and selling of products. This in turn created a virtual market for actual products globally. The terms e -Marketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous. This paper is outcome of a review of various research studies carried out on E-Marketing. The present study has been undertaken to analyze the present trends of e-marketing in India & examine the challenges & opportunities of e-marketing in India.