Main Article Content
Abstract
Brand awareness is best spread through both inbound and outbound marketing efforts. When competition in an industry is high, brand awareness can be one of a business’s greatest assets. Nearly every society has used cosmetics. Cosmetics include any type of products or compounds which used to complete or enhance the beauty or looks of a person. Therefore, they are trusted more by consumers who are looking to purchase a new product. The present study attempted to analysis the awareness level on various cosmetic brands and tried to found the relationship of the social economic profile of the customers and their awareness level of the various cosmetic brands. Around 190 customers respond the questionnaire. Using the SPSS, the collected data was analysis made. Percentage analysis, WAM used to present the collected data. Regression used to analysis the difference level of awareness on cosmetic brand.