Main Article Content
Abstract
Human beings are in need of some basic things to live, survival come after the basic things. Animals are also having some defense strategies to protect them from other animals, educated and uneducated are having some strategies in marketing and selling of goods. Very few sellers are trying new strategies to attract the customers and few sellers are study the existing strategies result and effectiveness. Sellers are having and following some strategies, which differ from sellers to sellers. Many sellers are updating the equipments with their regular customers. Sellers are advice the farmers to buy the equipments according to the farmers land and crops. The following are the objective of the study (i) to present the socio economic profile of sample farmers. (ii) to find the level of perception of marketing strategies of sample farmers and (iii) to analyze the level of perception of marketing strategies of sample farmers. This study focused the farmer’s perception of marketing strategies of agricultural equipments. Convenient sampling method adopted to collect data from the sample respondents. 125 data were collected in the study area, those are having above 2 acres land are selected for this study. Percentage analysis to present the socio economic profile of the sample respondents. ANOVA and t-test used to find the variance between the variables. This study concluded that farmers are not much aware of marketing strategies of agricultural equipments, but they know that sometimes the sellers are induce to buy the equipments, they felt that the seller activity regarding marketing and selling of agricultural equipments are useful to them to update and trying to utilize to cultivate more. Farmers are in need of basic education to utilize the equipments to cultivate more products.