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Abstract
Food diversity in India is a blessing for restaurant industry. In the past, eating out was not a part of life for many Indians, however today’s scenario proves it as a ritual for many. Various factors like changing standard of living, higher income, travelling and media have contributed to change in the eating habits of the customers. Eating out is considered as an experience today, a way of socializing and hence the result is increase in the number of food and beverage service outlets. Restaurant industry has recently bloomed in all the metro cities like Mumbai, Bangalore, Delhi and Pune. Globalization and urbanization have both contributed in the growth of restaurants as patrons are ready to pay for the attributes of styles of service provided with ambience for the experience. This study will emphasize on the different factors considered by the patrons while making the selection of any food and beverage service outlets. The research will consider Quick service restaurant and fine dining restaurant. (https://shodhganga.inflibnet.ac.in, 2019)