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The novel ‘The Color purple’ written by an American novelist and activist, Alice Walker, is set in Rural Georgia in the early 20th century, 30 years before World War 2. It was the time period when slavery got abolished but unfortunately the situations were unaltered. Though blacks were not slaves any more but still treated as one. They worked as sharecroppers; they worked on the land which was owned by the whites. There was no ownership for blacks. However, some African-Americans had entrepreneurship, establishing themselves as businessmen. In the novel, there are two characters who owned property, ran farms and a dry goods store challenging the social norms of the society. Celia’s father, Alphonso ran a dry goods store and Albert, Celia’s husband, owned property and land which helped Harpo, his son, in maintaining a good life for his family.