Main Article Content
Abstract
The internet and social media offer unprecedented possibilities of learning about the needs and preferences of consumers, building relationships with them, tailoring and personalizing messages, and monitoring effects. At the same time, there are growing concerns about privacy and autonomy, and people seem to be getting tired of social media and especially online advertising. This specialization focuses on the intersection between marketing communication, digital media, and big data analytics. The study is made for the purpose to know about the consumers brand preference in sports apparels. Through this study we get to know about the demand of sports brand among people.