Main Article Content
Abstract
Online reviews are popular now a days and cover almost every product. Online reviews are easily available throughout the internet. Consumers search information before purchasing a new car as cars are seemed as high value product. Online reviews of cars facilitate those informational needs of consumers. A study was carried on to explore the consumers’ awareness and perception of online reviews of cars. The survey was conducted with the help of structured questionnaire from 120 respondents through convenient sampling and 103 samples were considered as valid selected for this study. This study concludes that online reviews of cars are one of the important source for providing information about cars to the consumers. Consumers seek online reviews before making their purchase decision of cars. Online reviews provide detailed information about various car models and enables the consumers to compare and evaluate cars. This study suggest marketers to give importance to online reviews, so that they can know what others think about their car models