Main Article Content
Abstract
The women involvement is equally important as men to enhance the economic condition of a country. The discriminatory practices create an inequality that prevents women from participation in the stock market, especially when investment decisions are taken by men.Generally, people prefer investment in the gold, bank deposits, post office deposits, land and life insurance. Traditionally, investment avenues were less and didn’t require any analytical skills. The long-lasting volatility nature of the stock market has scared people to park their avenues. The diverse literature suggests that inadequate returns, distorted information, the risk of losing money and financial literacy are the major cause to resistthe investment in stock market. In the present study focuses the assessment on active participation in the investment decision making especially in the stock market. This study would be able to analyse the impediments behind their less participation and would empower the investors through financial literacy.