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Abstract
In India women is always worshipped as goddess but with modernization the image of an Indian women has drastically changed. Women of today are, no doubt, empowered but somewhere she is lacking the due respect from the society and advertising plays a major role in reshaping their image. This study will present an analysis of the evolution of advertising’s portrayal of women focusing on print media. Many advertisements make use of women for effectively communicating their message to the customers. But while doing so, sometimes the advertisers project women in a bad shape. This study will show the credibility of the sources that were found and use them to better understand the stereotypes and opportunities for women in the advertising world in print advertisements. This study talks about the projection of women in print media based on the opinion of people towards it.