Main Article Content
Abstract
Culture, like any other variables is a tool to express and represent a particular ‘value’, which
is also a vehicle of communication, carrying out the transformative effects upon international
relations. Respecting one’s culture, is actually a signal sending towards the threshold of a
fruitful negotiation, and winning the heart of other party in the same. Thus, cultural
diplomacy plays an eminent role in contemporary times to understand and recognise the ethos
of other party. With the adoption of this new diplomatic means, it enhances and eases in the
negotiating process and entails a new responsibility to support and examine between the
negotiating parties. It is argued that the international system is ruled and directed according to
the western values and cultures. However, time has come at global politics where there is a
change from high politics to low politics and from hard power to soft power wherein the
significance of cultural diplomacy places itself an effective diplomatic platform in modern
times. This research paper assesses the emerging role of Asian cultural values during the time
of negotiation, and its importance and significance to bear a fruitful negotiation.