Main Article Content
Abstract
This paper highlight on the north east products from north respondents and their response towards the product also recommends the importance of brand management to become large scale enterprise. Qualitative method of study is done using focus group discussion Present technology proves nothing is impossible in just one click provided with multiple option in one go. In fact, it has brought out the small scale industries in the hill station to the globe leads. Business is the right source of financial investment and self-job employment opportunities for the residents in the North Eastern part of India. Digitalization has made the business as easy anything, which has paved way to connect directly Business- Business or Business to Customer directly through social media provided business provision in the software. This has eventually created multiple option for customer to opt for and thus leads to the failure of sustainability of products in the small scale industries. Having the high race to produce profits in small scale industries has demand to equip unlike all brands in the market, SME has to turn as “Brand” otherwise simply called reliable, non-compromise on quality and sustainability at large. Therefore, brand building has become an inevitable in the business process irrespective of any capacities. SME’s focus on the Brand Building extends to Large Scale Industries.