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Abstract
Luxury brand the board is a mind boggling process. Celine is a luxury merchandise maker headquartered in Paris, France. It is a prevalent brand and manages an assortment of items extending from satchels, cowhide adornments, shoe, and shades. The brand examination has had the option to detailvarious factors about the brand, for example, brand character, brand personality, and brand picture. In view of the SWOT investigation, the brand has numerous points of interest and weaknesses in the business. It needs to cosine this variable to stay effective. In such manner, the prescribed technique will include brand expansion and item separation. The proposition for the universal occasion will involve a style occasion to advance the brand and bolster its development. There are assortment of basic achievement factors that must be considered. The brand is looked with a scope of issues inside the business, and these can be with through the achievement factors.