Main Article Content
Abstract
Many qualitative factors play a vital role in forming the perception of consumer towards buying of counterfeit cosmetics. It is not only the status show off, price affordability, value consciousness, occupational prestige, novelty seeking, abrading behavior, cognitive satisfaction, not only an abundant supply of counterfeits but also the face saving attitude and conspicuous consumption as well. Apart from these factors, some non price determinants also play a vital role in buying behavior of consumer that works as the strongest impulsive drivers while purchasing counterfeit cosmetics. Although, many risks are associated with the use of counterfeit cosmetics products, but still people use duplicates.