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Abstract

This study investigates the B.A/M.An English pursuing students technology adoption towards E-Education. In addition to the variables perceived usefulness and perceived ease of use derived from TAM, the study included and tested factors like perceived social influence and perceived innovativeness.The study results suggest that literarians attitude toward electronic learning is significantly impacted by perceived social influence and perceived usefulness. An extended TAM model framework was proposed and empirically verified using the data collected from the survey. This is one of the few studies to examine the technology adoption of electronic learning among students pursuing B.A/M.A English by using the extended Technology Acceptance Model framework with additional constructs.

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