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Abstract

This is an era of green marketing; people are aware about harmful of plastic and land damages. Because of land damages, the growth of agriculture products is decreasing. The main objective of the study is to understand the green marketing tool for agricultural sector through economic development of the country. Due to the eco friendly nature now people are moving towards agriculture products like jute, cotton, palm leaves, coconut tree leaves instead of synthetic goods. Government should support the primary sector with the help of tax concession only for marketing eco friendly. Green marketing will avoid the usage of plastic products on the road sides as well as the water catchment area. This will lead to increase the ground water level and avoid health issues. The country’s development would happen on avoiding plastics and go for green marketing.

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