Main Article Content
Abstract
Marketers have always use new method of promotion as per changing business environmental demands. In the recent changing market scenario and innovation techniques makes the businesses to do Digital Advertising. Most of the companies are so focused in social media and mobile advertisements to capture the customer mind set.The purpose of this research to analyze the content of online advertising and identify how it will affect consumers mind set towards purchasing behavior. For this study 75 respondents are considered and surveyed using structured questionnaire. The data collected is analyzed using SPSS 25. The results of the survey are analyzed using chi square test.