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The ability to connect with people all around the word who are using social media or reach out to customers across the globe, all this can be done with technology playing its best part. Creating a website for your business is the first major step you do. These websites become profitable only if they are constructed well, which directly will impact to good marketing of your business. Now, coming down to how can this become a good option in accelerating the marketing strategy. Artificial intelligence is the best way to use the present technology in a user-friendly way. Through this paper the researcher has explained the meaning of artificial intelligence and tried to bring out various ways in which this superb technology can be used to enhance the marketing tricks.

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