Date of Conference: 9th November 2019

Organized by SIES College of Management Studies (SIESCOMS), Navi Mumbai with Overseas Academic Partners Jan Wyzykowski University, Poland and United International University, Bangladesh

About the Conference

In today’s highly competitive market, the success of marketing depends upon its ability to facilitate and sustain meaningful, engaging experiences for consumers by using SMART marketing. SMART is an acronym for Specific, Measurable, Achievable, Realistic and Timely. In recent years the consumer behavior has undergone a marked change due to the advancement in technology. The digital and social media, in particular, has not only changed the way a product or service offering is experienced by the consumers but also completely transformed the way a product or service is Marketed. Marketers are now being forced to re-think their strategy to connect and engage with consumers.

The objective of this conference is to provide a collaborative platform for marketing fraternity from across the world to share best practices and best research works as well as case studies and success stories. It aims to provide a unique learning and networking platform to young researchers, academicians, research scholars and students. This will also be helpful to identify opportunities, issues and challenges pertaining to SMART Marketing.

About SIES & SIESCOMS

South India Education Society (SIES), one of the oldest and value-based educational trusts that run a number of educational institutes in the city of Mumbai and Navi Mumbai was established in 1932. SIES is a fast growing organization and has gained acclaim for its strong foundation of cultural values and ethos.

SIES College of Management Studies (SIESCOMS) was established in 1995 and grew rapidly to gain reputation as one of the top ranking B-Schools in the country in a short span of 20 years. In keeping with its mission of grooming business managers and technocrats, SIESCOMS offers several flagship Management courses that include Post Graduate Diploma in Management (PGDM), Masters in Management Studies (MMS), Masters in Computer Applications (MCA), as well as vertical specific Post Graduate Diplomas in Pharmaceutical Management and Biotech Management. The PGDM program of SIESCOMS is the first program in the city of Mumbai/Navi Mumbai to have received an International Accreditation from ACBSP, one of the top accreditating bodies based in the USA. SIESCOMS boasts of a progressive and state-of-the art infrastructure, reputed faculty and an enviable placement record. In today’s highly competitive market, success of marketing depends upon its ability to facilitate and sustain meaningful, engaging experiences for consumers by using SMART marketing. SMART is an acronym for Specific, Measurable, Achievable, Realistic and Timely. In recent years the consumer behavior has undergone a marked change due to the advancement in technology. The digital and social media, in particular, has not only changed the way a product or service offering is experienced by the consumers but also completely transformed the way a product or service is Marketed. Marketers are now being forced to re-think their strategy to connect and engage with consumers.

 

Conference Committee

Chief  Patron

Dr. Bigyan Varma, Director, SIESCOMS

Conference Chairperson

Dr. Parag Amin, Dean-Marketing, SIESCOMS

Conveners

Dr. Seema Laddha,  Email: simran.laddha@yahoo.co.in ; Contact No. 9833587657

Dr. Rajesh Nair, Email: nairrajeshksn@gmail.com ; Contact No. 9322211267

Conference Organizing Committee

Prof. Deepa Donde

Dr. Shalini Gulecha

Dr. Swati Kulkarni

Prof. Vatsala Bose

Dr. Vikram Parekh

 

Board of Advisors for the Conference

Dr. Abul HMG Azam, Dean of School of Business & Economics, United International University, Bangladesh

Dr. Sharad Sarin,

Professor at XLRI and Visiting faculty,IIM, Ahmedabad

Dr. Tapan Kumar Panda

Former Dean, O.P. Jindal School of Business

Dr. Yogesh Dwivedi

Dean of Academic Leadership, Swansea University, UK

Dr. Zdzislav Polkowsky

Rector’s representative for International Cooperation and ERASMUS program, UJW University, Poland

 

Published: Dec 14, 2019

A STUDY OF CONSUMER BUYING BEHAVIOR TOWARDS APPARELS WITH SPECIAL REFERENCE TO E-COMMERCE AND M-COMMERCE IN MUMBAI

1-7 Vaishalee Vijay Kalvankar, Prof. Deepali Manjrekar
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A Study on Brand Image and Identity towards Cosmetic Products and Its Impact on Consumer Buying Behaviour

10-17 Dr. Rinkesh Chheda
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A STUDY ON THE PERCEPTION OF PEOPLE ON VIVISECTION

18-22 Gunjan Ganna, Prof. Deepali Manjrekar
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A Study on Consumer Behaviour of Counterfeit Luxury Brands among Indian Consumers

23-60 Dr. Sandeep Bhanot
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Ai: A Prevalent Tool in Reshaping the Marketing

61-67 Dr. Jyoti Khare, Divya Khare
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Analysing Video on Demand Entertainment Consumption through the Lens of Generation Z

68-76 Jinal Shah
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Customer Engagement Influences On Buying Decision in an Online Context – A Review

77-83 Harinder Hari
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Digital Fuel Meter and Bike Usage Analyser

84-86 Rohini Desai, Mansoor Mithaiwala, Nisha Yadav
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Customer Relationship Management: Factors Affecting Rating of Online Customer Satisfaction in Private Sector Banks

84-96 Prof. Vilas K. Chaudhari
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Digital Marketing as a Competitive Advantage for Realtors

102-112 Dr. P. Ammani
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Impact of Economic Slowdown on Consumer Buying Behaviour during E-Commerce Festive Sales

113-122 Dr. Rajesh Nair, Dr. Sandeep Bhanot, Abhishek Ranjan, Shreya Roy, Mahalakshmi Mahadevan
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E Platform Exclusively Crafted For Indian Merchandise in Dubai

123-132 Divya Thakur
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Impact of Emotional Intelligence in Marketing Effectiveness

133-137 Rashi Wadhwa, Dr. Rinkesh Chheda
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Digital Marketing: Necessity & Key Methods to Achieve In Current Era

138-142 Aasha Chavan
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Industry Expectations in Vuca World

143-148 Prof. Prajakta Dhuru, Dr. S. Ramachandran
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Preference of Millennials for Booking Their Travel

149-153 Dr. Swati Kulkarni, Dr. Seema Laddha
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Quick Response Code (QR): A Novel Tool for Product Marketing

154-160 Dr. Sandeep Ponde, Dr. Prashant Gundawar
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Role of E-Commerce in India and Impact on Economy

161-168 Vinod Malap
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Study Of Relationship Between New-Age Marketing Strategies Of Standardisation And Adaptation Of International Mix And Performance

169-174 Dr. Abhijit Pandit

Study on Sale of Ayurvedic Cough Syrups in Mumbai Metropolitan Area

175-184 Dr. Yashoda Durge, Ishwari Kadam
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The ‘M’ Of Smart Marketing - Measuring the Success of Digital Content Marketing

185-188 Fleur Mario Fernandes

The Influence of Innovation on Distribution and Network Markets

189-196 Sheryl George Crasto1
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The Role of Brand Experience in Building Brand Loyalty

197-207 Dr. Hemant Kothari, Yashodhan K. Karulkar
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“Vuca Platform for Vuca World”- An Analytical Study on Consumers Attitude towards Social Media Marketing

207-211 Sarang Nilofer Mohd. Farook
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