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Abstract
Ethnic wear definitely falls in the top bracket of demand in UAE & especially in Dubai. This is mostly due to the huge South Asian population. But there are not many indigenous online platform as such in Dubai to make such purchases at reasonable rate without any middle man involved, providing them with an ultimate experience. This is an entrepreneurial research-based feasibility study on a proposed business called “DesiChaap”. It will be an e-commerce platform which will have the “Made in India” collection of apparels, footwear and jewelry that will be exclusively handcrafted.